I designed many in-house-oriented collaterals at CME Printing and 7 Fifths Creative. One of my favorite projects involved a color series directed to our social media audience, emphasizing various colors’ healing and uplifting properties with research-backed data. My goal was to show the implementation of these colors through multiple mediums such as posters, invitations, signage, and more. I illustrated numerous examples on the CME media, emphasizing color use through printing mediums.
On the 7 Fifths Creative platforms, I utilized the colors through introductory design methodology and implementation. The project came into fruition at the beginning and subsequent months of the COVID-19 shut down in 2020. It resulted in a 110% increase in engagement and an 8.5% increase in followers throughout all social platforms.